In partnership with Washington Technology
Description:
This online course will teach you how to modernize your proposal writing to win in the digital age using persuasive, attention-grabbing techniques.
A 2015 Microsoft study found that digital distractions have resulted in the average person having an 8-second attention span, less than a goldfish! A 2016 Harvard Business Review article stated that bad writing is the biggest productivity buster. Yet, we still write proposals the old-fashioned way, as if our evaluators have unlimited time and focus.
Learning Objective:
Learn how to write effectively in the digital age with techniques to capture the evaluators’ attention and bring home the win.
Audience:
Business development, capture and proposal professionals working in any market
(Federal, State & Local, Commercial)
Handouts:
1) 4 Tips for Effective Proposal Writing in the Digital Age
2) Exercises on Correcting Bad Writing Using Digital Marketing Techniques
Course Length: 1 Hour
Instructor:
Lisa Pafe, CPP APMP Fellow, PMP
Vice President, Lohfeld Consulting Group
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