[Presentation & Social Media Checklist] Hashtags, Mentions, Endorsements? Oh My! How to Use Social Media to Build Your Personal and Corporate Brand

Social media is here to stay, and you need to understand how to leverage it to communicate effectively with your peers and to build your “brand.”

In this APMP Bid & Proposal Con presentation, Beth Wingate (aka AppMaven) shows you how to use social media to promote your objectives, which platforms provide the best exposure to build thought leadership, strategies for participating in and building communities of interest, best practices for creating effective content, suggestions for developing effective titles that get your posts read, and ways to use analytics to refine your interactions and content creation strategy.

Download Beth’s presentation 


Download your personal “next steps” social media checklist

Beth Wingate, aka AppMaven, is a CF APMP Fellow.She’s the managing director at Lohfeld Consulting Group. She has more than 25 years’ proposal development, management, training, and communications experience managing proposal centers for Lockheed Martin and MSD, and training and mentoring proposal and BD staff in industry best practices. Beth manages social media, branding, content strategy, and marketing for Lohfeld Consulting Group.

Connect with Beth on LinkedIn.

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Lohfeld Consulting