Proposal graphics must appeal to 3 types of client evaluations

Graphics of all types should be used profusely throughout your proposal – but for every graphic, always ask why is this illustration being used? If the graphic does not add value, either change the graphic so it conveys information effectively or remove it. Charts and graphs should convey a message and/or tell a story. Graphics must appeal to three types of client evaluations:

  1. 5-second glimpse and grasp
  2. 60-second understanding
  3. Detailed scrutiny (for complex items)

To score maximum points from graphics, develop graphics in parallel with proposal drafts – this will ensure graphics are reviewed carefully at all stages of proposal review and will save time during final proposal preparation. Continuously review graphics for message, continuity, and relevance.

By the Lohfeld Consulting Group Team