Meet Our Principals

Amy Barden manages Lohfeld Consulting Group’s “bench” of capture and proposal consultants—developing client relationships, fielding requests for proposal assistance, and marketing and placing consultants. In her over 20 years’ in the proposal industry, she has served as Director of Communications and Proposals and as Director of Quality Assurance. Amy’s work has included designing and standing up a dedicated proposal center, directing proposal center operations, training, and—as an employee and as a consultant—serving as proposal manager, coordinator, writer, and editor. As a result, she has a deep understanding of the proposal process and the role of consultants in that process.

In addition to her work with proposals and government contractors, she has worked for the White House, Smithsonian Institution, and several associations and non-profits. Amy is a member of the Association of Proposal Management Professionals (APMP), Women’s National Book Association (WNBA), and Writer’s Center.

Briana Coleman provides proposal management and desktop publishing support to federal contractors. She is highly skilled in proposal strategy development, proposal coordination, writing, copyediting, desktop publishing, and project management. She is a certified project manager with extensive federal contract management training and experience. She is fully conversant in Federal Acquisition Regulations (FAR) with expert knowledge of Microsoft Office products. Previously, she served as Global Proposal Manager for ESI, a $120M/year professional training company. For ESI, she completed 150 proposals/year in the federal/state/local and commercial spaces.

Briana is an active member of the Association of Proposal Management Professionals (APMP), serving as National Capital Area Chapter (NCA) 2010 and 2011 Mid-Atlantic Proposal Conference & Expo Chairperson and Roundtable Committee Member (chairing three Roundtable Events). She is a frequent speaker for APMP events at international and local levels.

Prior to joining Lohfeld Consulting Group, Wendy served as a Main Thrust Proposal Manager at CSC, where she was responsible for high-dollar-value and complex must-win proposals. She managed large (>$500M) proposals for the Air Force, NSA, State Department, and NASA. She established an internal network for proposal managers across the company and promoted the use of standard tools and templates through the wiki that she built to support the community. She planned the network’s bimonthly meetings, each focused on a particular skill or topic of interest to the proposal community. For these efforts, she received a Giraffe Award in 2008—a CSC award given to those who were proactive and collaborative. Prior to CSC, Wendy held proposal management positions at Level 3 Communications, where she successfully managed the winning $20B Networx bid, and at Chenega Corporation and Horne International. She also served as Director of Business Development at Oracle and SAIC and served in a technical position at SRI.

Wendy is a regular contributor to APMP publications, including the peer-reviewed APMP Journal, and she is a regular presenter at APMP conferences and events. She received APMP's Insight Award for her article on the relationship between agile software development and proposal management.

Wendy was inducted as an Association of Proposal Management Professionals (APMP) Fellow in June 2011.

Kristin Pennypacker specializes in competitive strategy and proposal management to win strategic opportunities in DoD and civil markets. She provides strategic leadership and coaching for both capture and proposal efforts, working with senior managers and staff on all aspects of procurements, including competitive assessment, capture strategy, offer definition, and proposal development. An experienced proposal manager, Kristin’s expertise encompasses managing responses to large DoD procurements as well as task order proposals.

Prior to joining Lohfeld Consulting Group, Kristin was a program manager for a large IDIQ ($1B) contract and a former Critical Strategic Initiatives (CSI) “blackbelt” in capture strategy and proposal development with Booz Allen and Hamilton. She has more than 14 years’ experience providing strategic leadership as well as capture and proposal management for federal civil, defense, and security procurements. As a “blackbelt” in Booz Allen’s CSI Team, Kristin helped to institutionalize best practices and competitive methods through consulting, providing hands-on expertise, and coaching to capture managers and proposal teams. Kristin also led the proposal management consulting service offering for CSI. Before joining the capture strategy and proposal group, Kristin led a client-delivery team of information assurance and systems engineering professionals supporting clients at SPAWAR System Center–San Diego.

Kristin is an active member of the Association of Proposal Management Professionals (APMP) National Capital Area (NCA) Chapter and is a member of NCA’s Speaker Series Planning Committee. She holds Foundation-level Accreditation from APMP.