Meet Our Experts
The following is a representative sample of our more than 50-member consulting team.
Bob Lohfeld
, CEO & Founder, MS, AM.APMP, Proposal Reviews, Capture Coaching, Capture and Proposal Process Optimization
Amy Barden
, Managing Director – Proposal Services, BA, Client and Consultant Development
Amy Barden manages Lohfeld Consulting Group’s “bench” of capture and proposal consultants—developing client relationships, fielding requests for proposal assistance, and marketing and placing consultants. In her over 20 years’ in the proposal industry, she has
Beth Wingate
, Managing Director – Proposal Development and Corporate Communications, BA, APMP Fellow and 2012 COO, Proposal Manager, Writer, Editor, Graphics Designer
Beth Wingate has more than 24 years' proposal development, management, and corporate communications experience. She helps clients develop proposals, improve their proposal operations, and build their corporate communications programs. An excellent, experienced proposal manager, Beth specializes in managing
Briana Coleman
, Senior Consultant, BA, APM.APMP, Proposal Manager, Proposal Coordinator, Résumé/Past Performance Volume Lead, Production Specialist
Briana Coleman provides proposal management and desktop publishing support to federal contractors. She is highly skilled in proposal strategy development, proposal coordination, writing, copyediting, desktop publishing, and project management. She is a certified project manager with extensive federal contract
Brenda Crist
, Managing Director – Strategic Solutions, MS, PPF.APMP, Capture Manager, Proposal Manager, Technical Writer
Brenda Crist serves as a senior capture and proposal manager and develops strategic solutions for clients. She focuses on helping clients work with their staff and partners to create winning, well-written proposal solutions. She offers hands-on experience from leading and conducting systems and network
Wendy Frieman
, Principal Consultant, MA, PPF.APMP, Capture Manager, Proposal Manager, Technical Writer
Prior to joining Lohfeld Consulting Group, Wendy served as a Main Thrust Proposal Manager at CSC, where she was responsible for high-dollar-value and complex must-win proposals. She managed large (>$500M) proposals for the Air Force, NSA, State Department, and NASA. She established an internal network for
Brooke Crouter
, Principal Consultant, AM.APMP, MS, Proposal Manager, Volume Lead, Infrastructure/Best Practices Specialist, Technical Writer
Brooke Crouter specializes in competitive strategy and proposal management to win strategic business opportunities in the government market. She provides strategic leadership and coaching for both capture and proposal efforts, working with senior managers and staff on all aspects of a procurement—
Kristin Pennypacker
, Principal Consultant, AM.APMP, MS, Capture Manager, Proposal Manager, Technical Writer
Kristin Pennypacker specializes in competitive strategy and proposal management to win strategic opportunities in DoD and civil markets. She provides strategic leadership and coaching for both capture and proposal efforts, working with senior managers and staff on all aspects of procurements, including competitive
Lisa Pafe
, Principal Consultant, AM.APMP, Capture Manager, Proposal Manager, Process Improvement Specialist
Lisa brings 24 years’ experience in management consulting, marketing, business development, project management, and proposal management. Her experience also encompasses project management,
Ben Rowland
, Proposal Manager
More than 24 years’ experience with federal, state, and commercial proposals in oral presentation development and coaching, conceptual art and graphics development, information architecture and web portal development, and proposal management/volume lead. As a proposal and oral presentation specialist,
Bob Miller
, Proposal Manager
Has more than 30 years’ business development expertise—focused primarily on DoD and commercial sectors—encompassing marketing and capture management through proposal development, management, review, and post-award activities. Background includes broad experience in leadership,
Cynthia Shockley
, Market Researcher, Competitive Intelligence Analyst
Over 20 years’ IT and logistics management experience, specializing in competitive intelligence and strategy consulting focused on specific procurement opportunities within DoD, intelligence community (IC), and civilian agencies. Served as Head of Consulting for Federal Sources, Manager of Competitive
David Cheek
, Conceptual Artist/Graphics Designer
More than 15 years’ experience providing graphics-design proposal support to Fortune 500 companies, including serving as a conceptual artist able to take ideas from technical personnel and subject matter experts and render graphics that reflect those ideas. Conceptualizes and develops exhibits for
Fred Gregory
, Senior Management Advisor
Over 30 years' experience in aerospace and defense markets. Served as Deputy Administrator and Acting Administrator for NASA overseeing all agency operations and as Associate Administrator for Space Flight overseeing human space flight, the Space Shuttle, and the International Space Station. As Associate
Howard Ruddell
, Large-scale Federal Contracts Subject Matter Expert (SME)
Over 25 years’ experience in federal IT sector, primarily at Lockheed Martin. Extensive expertise in new business capture cycle, including comprehensive offer design, competitive Black Hat assessments, color team reviews, price-to-win (PTW)/business case modeling, key personnel evaluations, and orals
Marty Williams
, Production Specialist
Experienced in handling formatting, layout, editing, and printing of documents large and small; determining formatting and production requirements for large projects, including proposals; and managing the production process. Formats and edits proposals, reports, and oral presentations. Creates and uses customized
Roberta Wasserman
, Proposal Coordinator
Experienced in organizing, managing, coordinating, and editing proposals (as well as deliverables and documentation) ranging from simple to complex and small to multimillion dollars in response to government RFPs. Provides writing and editing expertise for technical, résumé, executive summary, management, and past
Tom Skrobacz
, Volume Lead
Business development professional, technical writer, and certified project manager with more than 25 years’ IT, environmental science, and healthcare industry experience. As proposal section lead and book boss for major federal, state, and municipal bids, developed and wrote fully compliant and
