Insights Blog
Articles tagged with: client intimacy
9 Key factors for winning proposals
One Monday morning, I received a frantic email from a friend who’d been interviewing for proposal manager positions. “Beth, what’s your 30-second response to what makes a proposal compelling?” She’d been asked that question during her interview and thought she’d flubbed the answer. She wanted to hear my perspective so she could prepare for her other interviews later that day and the next.
I paused for a moment to consider the question and then banged out this response, “A well-developed value proposition and (technical) solution supported by excellent pre-RFP capture development and client intimacy. A cleanly designed proposal with relevant,…


